- Wikipedia has a suprisingly rich and deep definition / description of marketing plans and related terms. Surprisingly it doesn't have any external links.
- In his blog, Geoff Livingston, author of the new book, Now is Gone (the title stresses me out as it highlights just how transitory and fast media has become), discusses measurement of social media tools, ROI, etc.
- iMedia Connection has a column describing how to engage "Prosumers" ('Professional consumers = early adopters, influencers)
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