MEDIABLITZ 2.0

Fahrenheit 9/11

2010-08-29T15:53:00.001-07:00

This documentary really bothers me. It's not that I don't agree with most of what Moore says because I do. Or, I think I do. I'm not sure, I think it touches on too many separate issues without fully developing one, two or even three. It's almost been ten years since the 9/11 catastrophes and over five years since the movie came out. Like many I have a strong personal connection to the

Compete Graph Tech

2009-10-30T11:26:00.000-07:00

According to this informal traffic comparison query I just ran on Compete.com, something's weird with Wired.

The 99 Cents Pricing Study

2009-09-16T11:12:00.000-07:00

Bottom line: If you have two products you're looking to sell, one higher priced than the other -- price the one that you most want to sell with amount -.99. For instance 2 pens, one $2 and the other $3. If you want to move the $2 pen price it $1.99 and keep the $3 pen at $3.00.If you want to sell more of the higher priced pen, tag it at $2.99 and the lower priced one at $2.00. If you use .99

Sugar Looking Sweet

2009-09-14T13:00:00.001-07:00

Blog network Sugar benefits from mainstream online advertising crisis. New York Times, 9/14/09.

New York Times Infographic | How People Spend Their Time

2009-08-31T11:17:00.000-07:00

Americans Reading More Entertainment News Onine

2009-07-12T13:44:00.001-07:00

From ComScore Press Release June 2009

Consumer Spending | Visual Economics

2009-07-12T12:49:00.000-07:00

What do Consumers Spend Their Money On?

Nielsen Online Data Quick Take: Kids Online

2009-07-11T20:02:00.000-07:00

Time Spent Online Among Kids Increases 63 Percent In The Last Five Years. 16 Million Strong and Growing: Growth Rate of Kids Online Outpaces Overall Internet PopulationAccording To Nielsen (New York, US – July 6, 2009)In May 2009, children aged 2-11 comprised nearly 16 million, or 9.5 percent, of the active online universeSince 2004, the number of kids online has increased 18 percent, as compared

Social Media Reading List | Tuesday, 6.30.09

2009-06-30T11:49:00.000-07:00

From now on I'll call this SMRL.Posterous vs Tumblr: A Head to Head (Mashable)Tips & Ideas for Landing Pages & Sites (LandingPageOptimization.com)How Many FaceBook Users Will Go Public (BusinessWeek)On Twitter a Promotion Tried to Ride Iran Traffic (NewYorkTimes)News as a Social Medium (SF Gate)Inside the Hope Factory: Max Harper on the Obama Media Machine (TechPresident)50 Free Resources That

Social Media Reading List | Monday, June 29, 2009

2009-06-29T11:08:00.000-07:00

19 Presence Management Chores You Could Do Every Day | Chris Brogan7 Simple Tips for Marketing Your Blog on Twitter | BlogussionComScore monitors common short code (CSC) mats for CTIA-The Wireless Association | Press RelaseAnswer services: the case of satisfying two user experiences | Adrian ChanHow to Set Your Community Manager Up to Fail | Kommein16 Ways to Lure Traffic to your Web Site

The Ashtonization of Twitter (March 2009)

2009-03-04T14:03:00.000-08:00

The world is abuzz with Twitter. Ashton Kutcher, who writes a many a mean tweet, was on TMZ because he tweeted about his neighbors' construction crew annoying him and his wife, Demi Moore, around the Super Bowl. Then celebrities started going on talk shows and hosts started asking them if they tweeted. News people also seem to love it and often there are tweets saying I'm at the president's

WowOWow oh wow dot com

2009-03-02T18:03:00.000-08:00

WowOWowA rather unfortunate name, long, and confusing, for example what comes first the ‘W’ or the “O’. It’s targeted to women over 40 although the founders are quite a bit older.Five high-powered media women each contributed $200,000 to the site:• Lesley Stahl: (67) She’s been on 60 minutes for 19 years.• Peggy Noonan: (58) Political conservative, WSJ columnist.• Liz Smith: (85) Gossip

San Francisco Kid’s Creativity Museum, Zeum, Turns 10!

2009-02-23T17:48:00.000-08:00

In front of a large green screen, a young girl wearing a shiny blue Cinderella costume accented with a bright red boa dances while singing Michael Jackson’s “Thriller” into a microphone almost as big as her head. A teenager dances beside her wearing a multihorned alien mask that looks like something from Star Wars.A teenaged boy, wearing a matching boa, plays wild air guitar on a red electric

Presidency 2.0

2009-02-23T16:24:00.000-08:00

A month after the election, Barack Obama’s Myspace page is quiet. A large graphic says “Thank You For Your Support.” The last blog entry posted on the site is dated November 5, a day after the historic presidential election. It’s a copy of the text message he sent to his supporters before giving his acceptance speech in Chicago.I'm about to head to Grant Park to talk to everyone gathered there,

Women, Writing, & The Problem of Success

2008-11-01T17:34:00.000-07:00

The Ambition Condition is a lengthy essay on bitch magazine, written by Anna Clark, about historic prejudices against women writers that surprisingly persist today. She points out that even J.K. Rowling adopted a gender free moniker because it was thought that young boys wouldn't want to read a book by Joanna Rowling.The article seemingly was prompted because of the huge, negative response Emily

Browsing the Blogosphere

2008-10-01T11:20:00.000-07:00

Hot blog posts I ran into today while I was browsing the blogsphere:1) 21 reasons you should create art from The Future Buzz a personal blog from Adam Singer on social media, marketing, PR and creating buzz on the web. He is the Director of Digital Strategy for Pierson Grant Public Relations in Fort Lauderdale, Florida.2) Media Director's weigh in on their favorite sites to buy advertising on

Cubix SF

2008-08-24T13:41:00.000-07:00

I wonder how good of a deal this is, 250 square feet in SoMa starting at $280. It's the Cubix Yerba Buena 4th & Howard.

Webby Award Winners Music & Art (2003)

2008-08-01T12:48:00.000-07:00

MUSICWinner: Flaming Lips 5-Word Speech: "First a Grammy, now a Webby." People's Voice: Flaming Lips Other nominees: MetacriticOkayplayer.compinknoises.comTech.Nitions NETARTWebby Winner: Listening Post5-Word Speech: "Scripted formula. Vegans. Political. Fashionable." People's Voice: Penny Arcade Other nominees: Andy Deck-Art ContextBlinkenLightsNYC Surveillance

Pop Candy Twitter Comics

2008-07-30T11:49:00.001-07:00

'Pop Candy', the USA Today column done by Whitney Matheson, readers created a Pop Candy Twitter Comic book based on her Tweets. It's cool, it's Flash. I used to hate Flash but I think that was because connection speeds were too slow or the program wasn't as advanced as it is today. Now I have no problem with it and I just love the way this page looks and sounds, even more than I like the

The Guardian U.K.'s take on Cyber Celebrities (2/08)

2008-07-07T15:32:00.000-07:00

The Kids From Boing Boing.net Stars in your lap They crack open a beer, they joke, they spoof, they dissect the news — and they're just a few keystrokes away. Bobbie Johnson meets the new wave of cyber celebrities. Can they break out of the techie real and into the bigtime?

Visa Network on FaceBook

2008-06-24T09:55:00.001-07:00

Visa Network on Facebook: Viral, social marketing. Visa bought $2 million in advertising on FaceBook. Gave $100 advertising credit on Facebook to each of the first 20,000 U.S. businesses that download the Web application. Arrived online on Tuesday, June 29th. Apparently 80,000 small businesses are already on FaceBook. Google provides some of the services available on the Visa Network.

Facebook Fatigue from Always On

2008-06-12T22:26:00.000-07:00

Facebook is not compelling precisely because there is no community.

Do I Need a Digital Pen?

2008-06-05T16:41:00.000-07:00

The AP writer on Yahoo just reviewed digital pens. He likes the LiveScribe Pulse the best, the cheaper model of two pens the company produces. It sells for $149 from their web site. The more expensive $199 version has twice as much memory but he prefers "the cheaper model (which has) has room for 35 hours of audio at the highest quality setting, or more than 100 hours at a lower setting."It is a

Artist in Residence @ San Francisco Dump

2008-05-26T16:43:00.000-07:00

I'm so impressed that there is an artist in residence at the actual San Francisco Waste and Recycling center (or something to that affect). When I first saw some pictures at Laughing Squid I thought he was referring to a gallery called "Dump".

word of the day - Neologism

2008-05-21T13:51:00.000-07:00

A neologism is a word, term, or phrase that has been recently created (or "coined"), often to apply to new concepts, to synthesize pre-existing concepts, ...Neologism - Wikipedia

Teen describes role in MySpace hoax

2008-05-05T16:19:00.000-07:00

MSNBC.comHideAdFrame('StoryToolbarSponsorship');ChangeSponsorAdTitle();Teen describes role in MySpace hoax Says mother of a friend was more active in the ruse than she has admittedThe Associated Pressupdated 6:24 p.m. PT, Tues., April. 1, 2008 function UpdateTimeStamp(pdt) { var n = document.getElementById("udtD"); if(pdt != '' && n && window.DateTime) { var dt = new DateTime();

Teenage Online Behavior | MSNBC | 4.29.2008

2008-05-05T16:01:00.001-07:00

MSNBC.comHideAdFrame('StoryToolbarSponsorship');ChangeSponsorAdTitle();Growing up online: Is your teen baring all? Coming of age in the wired world is entirely different from what you knewBy Dr. Laura BermanTODAYShow.com contributorupdated 9:49 a.m. PT, Tues., April. 29, 2008 function UpdateTimeStamp(pdt) { var n = document.getElementById("udtD"); if(pdt != '' && n && window.DateTime)

Great New Twitter Research / Entertainment Reviews Tool

2008-05-05T13:53:00.000-07:00

Summize lets you search on a word and it brings up the recent tweets which has that word. It also offers "Trending Topics" which let you know which topics are hot at that particular moment. It's just one of a family of products from the Summize labs. Others are Realtime Sentiment where you input a word and the program reports how those talking about that subject feel about the word. For

New eMarketer Study - User Generated Content

2008-05-05T12:30:00.000-07:00

eMarketer projects that by 2012, 50% of the online population or 108.5 million people will be creating UGC (User Generated Content). This includes audio, photos, personal blogs, personal web sites, online bulletin board postings, personal profiles in social networks or virtual worlds and / or customer reviews on sites like Yelp!The full report costs $695 and is available at eMarketer.

Favorite Video Sites of 12 - 24 year olds (via Nielsen)

2008-05-04T23:12:00.001-07:00

Hot Stories

2008-05-04T15:00:00.000-07:00

Variety: Media Titans Focusing on Ubiquity vs. PrivacyLA Times: Hulu Now Playing on YouTubeSocial Times: MySpace Charging Applications for Prominent DisplayMediaPost: ATT&T's Mobile TV Initiative (CNN, Sony Pix, Concerts, etc.)eMarketer: HipHop's Youth Influencers

Creative Commons Search with Spin XPress

2008-05-03T16:35:00.000-07:00

Web 2.0 Asia

2008-04-08T14:54:00.000-07:00

Web 2.0 Asia ...

Animoto Music Video

2008-04-06T16:17:00.001-07:00

Cool Tool : Down For Everyone Or Just Me ??

2008-04-06T15:10:00.000-07:00

Ever not be able to access a site and you don't know if something is up with your computer or if the site is actually down for everyone? I learned of this cool tool that helps you determine whether its you or them without having to ask a bunch of people to test it for you. Appropriately enough it's called Down For Everyone Or Just Me and that is exactly what its URL is. I love it when that

WSJ: HarperCollins New Plan for Publishing

2008-04-06T14:51:00.001-07:00

Because the economics of the publishing business are changing, HarperCollins is experimenting with a new imprint that won't accept returns from retailers and will pay little or no advances to authors. They won't pay for desirable shelf-space in brick and mortar stores but instead will concentrate most of its sales efforts on the Internet and share profits with authors. The new venture is

Seesmic acquires Thwirl

2008-04-05T15:03:00.000-07:00

Ross Mayfield talks about the offline web experience (ie the client based experience). Seesmic is a personal video sharing web site that makes recording and publishing person web videos easy and Thwirl is a client based application for Twitter which basically means that you can interact with Twitter from a client seperate from a web page. Seesmic plans to make the Thwirl client it's primary

Where To Keep On Top Of What's Going On

2008-04-05T14:17:00.000-07:00

ReadWriteWeb which is a site that I like but find it hard to look up previous articles has a piece today on "How To Break The Techmeme Habit". I actually hate Techmeme and don't find it useful because basically it shows a lot of the same thing. For instance they list a headline and then 50 other blogs where you can read the same story. I find the headlines old and the relevancy doesn't seem

What is Twitter?

2008-04-03T22:59:00.000-07:00

I was showing a friend Twitter and asked users to explain what it was. These are the wonderful answers I got very quickly. It was amazing. zjjtrans Twitter is an information pool like a network of walkie-talkies. BeckyMcCray More bad quotes at my Favorite Tweets http://is.gd/45o verso @apenny more than IM, less than email. But with a megaphone BeckyMcCray Twitter is the Chameleon of

FriendFeed New Popular Social Networking Site

2008-03-30T16:26:00.000-07:00

FriendFeed is the new cool kid on the social media block. It pulls in your feeds from up to 32 sources listed in this picture. I'm sure new ones will be added as they go along. Personally it's an overwhelming amount of information and I find it disconcerting that it's organized by "friend", for instance a list of the 4 twitters person X twitted that day completely out of context. But that

Jason Alba: "I'm on FaceBook: Now What?"

2008-03-25T15:20:00.000-07:00

Jason Alba who founded Job Search Management Service JibberJobber.com was covered nicely in US News and World Report about his new book "I'm on FaceBook: Now What?" and boosting sales through corporate networking.Guy Kawasaki posted 10 things you didn't know about Facebook which come from the book also written by Jesse Stay on 4/3/08.

There's A Lot Going On

2008-03-20T17:38:00.000-07:00

Like, duh. I'm kind of overwhelmed by all the recent developments in Web 2.0 and I didn't even go to SXSW. It's been about a year since I became interested again in all things Internet after taking a couple of years off to work in traditional TV in Hollywood.I almost said "real TV" and I'm reminded many years ago of when I got out of MBA school and I moved to Los Angeles to become a TV

Analyst: Recording industry needs even newer business models

2008-03-03T17:04:00.000-08:00

By Jacqueline Emigh, BetaNews March 3, 2008, 2:23 PM JupiterResearch analysts are pointing to the music industry's need to revolutionize its business model even further, as social networking sites, Internet radio stations, and legit P2P services are taking command of the market.As music steps more and more toward online distribution, it will become

Ad Agencies Need to Conversate

2008-02-11T00:18:00.000-08:00

A new and redesigned Ad Age has an article about a new report from Forrester. Ad Agencies need to establish social connections and develop relationships with decision makers since most people get information from their friends and community members. Consumers are increasingly not paying attention to advertisers messages but they are interested in participating in a conversation so they can

10 Designers Checkpoint Services

2008-02-07T17:29:00.000-08:00

From Smashing Magazine 10 Designers Checkpoint Services: Measure all sorts of things, keyword popularity, click-throughs, traffic, accessibility.

Funny Sells -- Brainstorm with Humor

2008-02-07T16:54:00.000-08:00

From Fast Company, a conversation with John Morreall on the link between humor and innovation, why authoritarian bosses fear humor, and the funniest CEO in America.John Morreall, a professor at the College of William and Mary, is the founder of Humorworks, a consulting firm for companies such as AT&T, Cisco Systems, IBM and Time Warner. He has written four books on humor and is working on a new

Web Site Design Resources

2008-01-27T21:00:00.001-08:00

Easy to use tutorials on best practices for usability and effectiveness for Web site design.Usability FirstA List Apart (Topics)CSS BeautyBasics of Web Design From ScratchWeb Design @ About dot comWeb Page Design for DesignersWeb Design Resources (Mahalo)The Webby Award WinnersThe Nonprofit Times (Hot Web Sites)TechSoup dot org (The Technology Place for Nonprofits)AccessibilityWeb Building

Random Cool Blogs

2008-01-22T17:39:00.000-08:00

Well Tumblr, Hysterical Paroxysm& a post pointing out a disease I didn't realize I had -- MADD A Writing Disorder That Stifles Your Creativity from copyblogger.

Top 10 Marketing Trends for 2008

2008-01-21T21:53:00.000-08:00

From the Sydney Herald, via THE BURGER via JaffeJuice.com:Here they are:1. The Chumby2. Microblogging3. Everyblock4. 23AndMe5. Peer-to-Peer Lending6. Mob Rules7. Guerilla Wi-Fi8. World Community Grid9. Loopt10. One Laptop Per ChildI'm hooked on Microblogging (Twitter), The Chumby looks silly, all for Guerilla Wi-Fi and One Laptop Per Child, hopefully going to children who can really use them.

Miscellaneous Marketing Blogs

2008-01-17T00:20:00.000-08:00

Often on Twitter (can I mention twitter too many times?) .... someone says something that sounds provocative or insightful or amusing and I tell myself, "self, who said that? who is @tsfowg3x2z ??" and I look at their bio area. There you find a picture, screen name, full name, a link to their blog / flickr / facebook or whatever --- and a little quippy sentence or two. Mine currently says "I'm

Stats from Job's Keynote

2008-01-15T13:02:00.000-08:00

Steve Jobs checks out smartphone market share in the U.S. during the Apple Keynote on 1/15/08RIM's Blackberry is in the lead, but the iPhone is in second place, with 19.5 percent market share. comparing to the other hardware manufacturers, as Apple ranks above Palm and Motorola. Not sure how he's defining smartphone, but, hey, it's his keynote. (from C|Net's live coverage) iTunes has sold 4

Juno Writer Former Blogger, Stripper

2008-01-13T18:48:00.000-08:00

I loved the movie Juno. The characters were so well written and unique and it all tied together. It had a quirky folky sound track which I found endearing against the background of the film but too syrupy to listen to without it. It seems to be the kind of soundtrack (movie?) that one either loves or hates.I just learned that the writer, Diablo Cody (with a name like that you better be a

Art Resources in San Francisco

2008-01-13T16:41:00.000-08:00

san francisco dot com -- art galleries etc.

Small Niche Sites Getting Big Ad Bucks

2007-12-31T16:56:00.000-08:00

From the Washington Post -- Small niche sites like A Small World for the international elite geeks (they're looking for a computer programmer in Dubai!) are getting ad sponsorships because of they're ultra-targeting.Read the article

Radio it's Sound Salvation (Elvis Costello)

2007-12-20T13:51:00.001-08:00

MTV is calling 2007 the year the music business broke.The only aspect of the music business that's down are traditional album sales in a box and sold in stores. Everything else is up -- downloads, ring tones, ring backs, concerts, music & licensing,Chris Anderson (Wired, The Long Tail)We can make money on a release that only sells 2,000 copies, we don't have to sell 2 million.Liz HartHead of A&R

Wired checks out 18 year old's new show

2007-11-14T18:42:00.000-08:00

Michael Cera, 18, and his friend Clark Duke have inked a deal with CBS' new broadband channel, . The duo will write, produce, direct, and act in their own short-form comedy series called, succinctly, Clark and Michael. To speed up our interview, we've deleted the questions. WIRED:...? DUKE: It's about two guys who think they have this great idea for a TV show. But they're so wrapped up in

Innertube

2007-11-14T18:41:00.000-08:00

Innertube

Map of Online Communities

2007-11-14T15:56:00.001-08:00

7 Steps to Better PPT Presentations (via Veen)

2007-11-14T14:51:00.001-08:00

Jeffrey Veen is an author ("The Art & Science of Web Design", "HotWired Style") and a speaker who believes PPT presentations don't have to be bad to be good. He put together 7 steps to better presentations. 7 Steps to better presentations by Jeffrey VeenThe List: (be sure to visit his page to get the full story behind each step)Tell stories: Summarize key findings in easy to digest waysShow

The Power of the Link

2007-11-14T14:39:00.000-08:00

Jason Calacanis wrote this detailed diagram of how to make him happy via a link to his blog. They include quotes, references, descriptions, and/or inclusions of the varied places he's got content throughout the web. These principles will probably work for most people as long as they're keeping track.Calacanis link-baiting rulesI've developed some deep relationships over the past couple of years

Top 20 Blog Usability Tips

2007-11-13T14:16:00.000-08:00

Tom Johnson, the blogger behind the cool blog, I'd Rather Be Writing (great name!). Johnson researched dozens of blogs and came up with a list of the top 20 tips for bloggers. Be sure to read his original column with specific software suggestions and illustrations of each tip.In summation they are:Pick a topic for your blogEncourage commentsMake it easy to subscribeInclude an About pagePresent

Timely Marketing Info From Around the Web

2007-11-11T12:27:00.000-08:00

Wikipedia has a suprisingly rich and deep definition / description of marketing plans and related terms. Surprisingly it doesn't have any external links.In his blog, Geoff Livingston, author of the new book, Now is Gone (the title stresses me out as it highlights just how transitory and fast media has become), discusses measurement of social media tools, ROI, etc.iMedia Connection has a column

Media Snackers

2007-10-29T23:14:00.000-07:00

The above video is an example of a tasty media snack done by the aptly named MediaSnackers, it illustrates the fragmentation and segmentation of how web friendly folk consume their entertainment and information. The video stresses that 'the young' are media snackers but I'd qualify that and say 'young thinkers'.Jeremiah Owyang started this conversation with his blog entry "Do you respect media

Yes, some blogs are profitable - very profitable

2007-10-25T21:54:00.000-07:00

Yes, some blogs are profitable - very profitableabout the success of TechCrunch ...

Scoble, TechMeme, SlideShare, Seesmic, Twitter

2007-10-23T14:34:00.000-07:00

I've been generating quite a collection of bookmarks and I currently have 15 tabs open. I'm just going to write about what I've been doing while cruising the web and what I'm thinking about. I primarily get my information from Twitter and click to links that the people I follow suggest. From Miss Rogue aka Tara Hunt, I found this over the top incredible tool called Slide Share in a very

September Traffic Numbers for Web Biz Blogs

2007-10-14T00:12:00.001-07:00

UPDATE: Please note these numbers are sketchy because apparently the Compete software is easily manipulated. I felt comfortable using it because Om Malik used it in his piece about Facebooks diminishing page views (see post below). I've learned that Quantcast numbers are actually much more accurate, the caveat being that one needs to "Quantify" which means they need to put a pixel on their

The Sky is Falling (re Facebook)

2007-10-11T13:44:00.000-07:00

Om Malik is very concerned because page views and unique users declined in the last month. He thinks they should have gone up because kids went back to school but a) the explosive growth in the Facebook audience comes from folks who don't go to school and b) hopefully most people use Facebook in their leisure time which they probably had more of in August. I think there is also a burn out

2 Twit or not 2 Twit

2007-10-10T19:28:00.001-07:00

TWITTERRobert Scoble posted a picture of Twitter's door. Part of his day was spent visiting their offices. Biz sent out an email announcing new hires, the tracker function, and promoting the new PBS Show Wired Science who you can follow @ http://twitter.com/wiredscience. Here's a link to Anita Hamilton's Time article 'Why Everyone's Talking About Twitter' (from March '06, after SXSW). I love

Piper Jaffray Predicts Global Online Advertising Revenue to Reach $81.1 Billion by 2011

2007-09-27T14:36:00.000-07:00

Report from February '07: 'The User Revolution'12 Main Points Global online advertising revenue to reach $81.1 billion by 2011.Communitainment = Community + communication + entertainmentThis new type of activity is taking time away from traditional types of content consumption.Usites -- The increasing popular category of user generated sites take traffic away from other content destinations, a

Online Video Up while TV Viewing Declining

2007-09-27T14:28:00.000-07:00

From January 8th 2007, Piper Jaffray study via Businessweek BlogA new report from Wall Street analyst Safa Rashtchy at Piper Jaffray outlines the rapid adoption of online video and the subsequent decline of TV viewing among online users. One of the interesting points is that TV network sites are increasingly popular and are the second most popular destinations, after YouTube.But YouTube draws a

U.S. Viewers Watched an Average of 3 Hours of Online Video in July

2007-09-27T14:21:00.000-07:00

ComScore Press Release

Interactive Ad Spends Up 23%

2007-09-23T17:36:00.000-07:00

Overall ad spends are down .5% for first half '07 vs a year ago according to Nielsen. Local & national newspapers, B2B magazines, local magazines, Sunday supplements, spot TV, and network TV were all hit hard. Cable TV loss the least amount of ad money. Outdoor, national magazines, and product placement all grew along with interactive.

YouTube Rejecting Preroll Ads Not So Smart

2007-09-22T17:13:00.000-07:00

In this Mediapost article , Alan Schulman, Executive Creative Director of imc2 suggests that YouTube's decision to use overlay advertising instead of pre-roll or mid-roll video was short sighted. YouTube said that the "roll" ads made viewer numbers decline. Schulman says, maybe the ads weren't any good and maybe they're too long. He advocates a :10 video spot and notes the creative options

Does Online Video Advertising Work?

2007-09-22T15:53:00.000-07:00

Doubleclick did this study in February, 2007 The top-line results are that, yes, a whopping 8% of viewers interact with video ads. Users repeatedly watch the video ad much more than they click through on traditional banner ads.On average video ads are watched 2/3 of the way through. Play-through rates do not vary between traditional video ads and expandable formats.Video click rates are much,

(H2B) Hard 2 believe. TV ads drive 40% of online searches.

2007-09-06T21:33:00.001-07:00

62% of Respondents Watching Online Video

2007-09-03T14:18:00.000-07:00

On August 28, 2007 Advertising.com released the results of a study based on a questionnaire results and video advertising performance data from it's online video network. The results are from the first six months of '07.62% of participants watched video online and 69% of these were adults over age 35 who primarily watched news stories.As for video advertisements, consumers accept them as part of

Internet Advertising Hot Again

2007-09-03T13:59:00.000-07:00

eMarketer recently predicted that online advertising will grow by 28.6% in 2007. Other ad forecasters, such as PricewaterhouseCoopers and Universal McCann's Robert Coen, have internet ad revenue growing in the mid 20% range. Search is the largest part of internet spending at 40%. Radio is growing by less than 1% and eMarketer expects that this year internet spending at $21.7 billion will

KateModern the Commercial Older Sis to LonelyGirl15

2007-09-03T13:29:00.000-07:00

Microsoft Corp., Disney's Buena Vista International, France Telecom's Orange, plus Procter & Gamble (Gillette, Pantene, & Tampax), Hewlett-Packard and Paramount are all sponsorship partners for "KateModern". (this episode features placements by MSN, Orange Broadband, and Tampax. Plenty of room for a pizza delivery company, and a current movie title. Microsoft has expanded it's partnership with

DailyCandy sticking with eMail

2007-09-03T13:07:00.000-07:00

Bob Pittman's Pilot Ware, which owns DailyCandy.com, Thrillist.com, and the "light green" Ideal Brite, is sticking with it's core email strategy. Apparently Daily Candy gets a $250 CPM for it's Dedicated eMail product. Here is an example of one for Nike. Daily Candy and it's various city-specific offshoots has a subscription base of 2 million and cost Pittman $35 million in 2003. Thrillist,

Online Video Advertising from (WSJ)

2007-08-28T13:11:00.000-07:00

Online video has become the fastest-growing category of Internet ad spending in the past year, according to research firm eMarketer -- so much so that advertisers now frequently complain about the shortage of video content worthy of sponsorship.Marketers are finding it hard to buy enough space on traditional TV networks' Web sites, which stream some network prime-time programs.Ad space is

The Sweet Spot of Online Media Promotion

2007-08-28T12:50:00.001-07:00

Looking on YouTube though I noticed that if you go into the community section, many of the featured Groups are advertisers. I wonder if they pay for that. Today they have Rocawear "I Will Not Lose" campaign. Vids with celebrities like Ciarra, Three Six Mafia, and other's "A" list Hip Hop / R&B artists talking about not losing and perservering without obstacles. Which is cool, do gooder

Learn How 2 Do an Online Vid Show from Blip.tv

2007-08-28T12:15:00.001-07:00

Blip.tv's Learning Center offers instructions on how to produce a video show from concept through ad sales. Blip.tv defines a show as a "series of online videos that are tied together by consistent branding, style, and release schedule." Many of the most popular online programming is offered by Blip.tv including Galacticast (Sci-fi Satire) and Geek Entertainment TV (recently featured in Wall

MySpace Could Lift Ban on Commerce

2007-08-27T21:10:00.000-07:00

MySpace Could Lift Ban on Commerce MySpace bans commerce between its members, because it doesn't want to jeopardize the corporate advertising that accounts for the vast majority of its profit. Allowing its members to promote their wares would only clutter up the place. But behind the scenes, the issue is being hotly discussed as Chris DeWolfe, MySpace's chief executive, and his team of top

Slate V: Review

2007-08-26T17:06:00.000-07:00

Slate stepped into the video space in a big way by launching SlateV, a robust collection of videos created by Slate. The front page offers the newest of these videos like "Video Bushisms", "Grading Hillary's First Spot", and "Dear Prudence" an animation of their advice column.The animation and special effects on the videos is incredible, creative and original. Unfortunately the editors

3 Spheres of Web Strategy from Owyang

2007-08-26T13:13:00.000-07:00

Jeremiah Owyang is the Director of Corporate Media Strategy (serves as a Social Media Resource for Fortune 1000 clients) @ Podtech.net.He notes that Web Strategy must take into account the goals, needs, and roadblocks of the three spheres, Community, Business, and Technology. In his blog entry he provides a description and the skills needed to represent each of the three groups.

Summer TV Season Summary

2007-08-26T12:18:00.000-07:00

VH-1Scott Baio is 45 & SingleIt's not that uncommon for 40 somethings to be single. For some reason when men are single it's a big issue while when woman are single it's not, it's understood.E!Sunset TanSimple LifeCBSBig BrotherUSAPsychBurn NoticeMediaweek 8/21/07USA also continued to bring the noise with its original series, snaring 4.54 million viewers Friday night at 9 p.m. with a new episode

Facebook: Is it an Ad or News from Friend

2007-08-25T18:23:00.001-07:00

Facebook isn't a news source, it is a social networking tool and it is debatable on how differentiated advertisements need to be from the user generated content. Facebook is a multimedia tool with video and music but the majority of its content is text. If the company employed journalistic Editors there would be a big wall separating the business side from the editorial side. The business side

PlayboyU, Bunnies got Bounce

2007-08-24T16:16:00.000-07:00

PlayboyU announced the launch of a college only community on Ning. Owen Thomas of Valleywag told CNBC doesn't think the bunny has any bounce, but I disagree. Basically because there is a need for "gated communities" online especially among students as everyone essentially invades their Myspaces and Facebooks. The front page successfully conveys the sense of an exclusive club and Mashable has

'Anchorwoman' Cancelled After One Airing

2007-08-23T20:33:00.000-07:00

The TV biz is on a crazy rollercoaster.Fox cancelled 'Anchorwoman' after one airing. It was a cheesy premise: former swimsuit model becomes anchorwoman at a Texas TV station. Mmmm, let me think, kind of like the TV Guide show. Apparently only 2.5 million people tuned in (so-so cable numbers) which was a dramatic decrease from 'So You Think You Can Dance' numbers of the prior week. The unaired

YouTube's "New" Ads

2007-08-23T13:47:00.000-07:00

In the past few days there has been a bunch of buzz surrounding online video advertising because Google's mega-mammoth brand in the space, YouTube, (which they bought 10 months ago for $1.65 billion) initiated "semi-transparent overlay ads". With room for variation it's a banner that appears at the bottom of the video screen and offers the option of linking to the advertiser's web site.

Consumers Switch to Digital (Mediaweek)

2007-08-12T17:18:00.000-07:00

Katy BachmanAUGUST 08, 2007 -For the first time in a decade, consumers spent less time with media in 2006 than they did the prior year according to a study released Tuesday by Veronis Suhler Stevenson. Media usage per person declined 0.5 percent to 3,530 hours driven by “the continued migration of consumers to digital alternatives for news, information, and entertainment,” the study concluded. (

Online Advertising Optimization

2007-08-09T13:30:00.000-07:00

Matthew Roche's 'THE SITE IS DEAD'

Bizness & Marketing Blogs

2007-08-06T12:13:00.000-07:00

eBiz MBA : Cool site, apparently in Beta. Divided into 4 main topic areas, Administration, Marketing, Products & Sales. Front page has relevant top tier articles (Wired, NYT, etc.) about social marketing, advertising, etc.

Onalytica Blog: Measuring Influence – PR Blogs – Part II

2007-08-01T15:52:00.000-07:00

Onalytica Blog: Measuring Influence – PR Blogs – Part II

Blogging About Bloggers

2007-07-30T15:51:00.000-07:00

As regular readers know (as if!) i have been struggling to come up with a focus for my blog but how about this? What are the most popular bloggers blogging about? Who are the most popular bloggers. Why should you care or not as the case might be.First of all, what do I as a normal webizen end up reading?#1) Yahoo News. Why? Because headlines show up on my mail. Personally I have

I <3 The Web!!!

2007-07-29T00:35:00.000-07:00

I love the web. Web 1.0, web 2.0, web 33 and a 3rd, it don't matter to me. The problem is I love to get lost and jump from site to site, person to person, blog to blog, picture to picture, video to video, publication to publication and back again. I love (and i'm sorry for using that word too much) getting lost in research, learning and reading and I often forget what my original reason is for

Monitoring Word "Camp" Once Removed

2007-07-21T14:30:00.000-07:00

Another day, another blog.I seem to start blog after blog and they end up going nowhere because I turn them into a list of other people's stories that I want to read and save.Currently I'm keeping on top of my membership on Twitter and Facebook which seems to be a full time busy making avocation without much accumulation of content / knowledge.Right now I'm monitoring Stephanie Booth's real time

NYT Covers Mobile 2.0 Applications

2007-07-03T15:37:00.000-07:00

Social Networking Leaves Confines of the Computer (key quotes)Daniel Graf, a founder of Kyte, the mobile social networking service, sees cellphones as personal TV studios.The social networking phenomenon is leaving the confines of the personal computer.New online services, with names like Twitter, Radar and Jaiku, hope people will use their ever-present gadget to share (or, inevitably, to

Variety.com - Trump's 'Lady' comes to Fox

2007-06-13T20:36:00.000-07:00

Variety.com - Trump's 'Lady' comes to FoxTrump's 'Lady' comes to Fox Party girls to get reality check By STEVEN ZEITCHIK Trump Fox and Donald Trump are developing "Lady or a Tramp," a reality-competition series in which

The Social Networking Universe?

2007-05-22T13:26:00.001-07:00

Not. I'm spending more time building profiles than I am being social on these sites. Ken at KenRadio.com provides these snazzy IQ media reports daily. A couple of days ago he distributed " Social Network Marketing, the Sky is the Limit" (Note: You may have to login to view it, Ken is building his own social network complete with yet another profile to fill out, his numbers say he has